Create leverage. Pursue with intent. Finish with impact.
Widenine builds the Deal Execution System — the governed layer that
carries your best deals through pursuit, response, documents, and the deal desk,
so they don’t stall between the demo and the signature.
Built by an operator who ran the motion, with AI to accelerate the work — never to replace the judgment behind it.
Every business hits a point where growth outpaces its systems. Deals stall in gray areas, forecasts drift from what's actually happening, and no one senior enough is watching the whole board. That gap — between how fast a company wants to move and how well its operations can support it — is where Widenine builds sales velocity: speed in a specific, targeted direction, not just motion for its own sake.
The short versionYou don’t lose your best deals in the demo.
You lose them in procurement.
The demo went well. The champion is bought in. Then the RFP lands, the security questionnaire sits unanswered for two weeks, the quote needs an approval nobody logged — and a deal you should have won goes quiet in a procurement meeting you were never invited to.
Widenine builds the Deal Execution System that carries B2B companies through it: pursuit, response, documents, and the deal desk, from first evaluation to signed contract — and turns a reactive scramble into deals that close on schedule.
Most teams already own the tools. What they don’t own is the system underneath them: a governed response library, answers that don’t contradict each other, quote and discount approvals with an audit trail, a proposal-to-SOW handoff that doesn’t run on tribal knowledge. That’s the layer we build — deliberately narrow, closing one specific gap with intent rather than running a broad audit and hoping something sticks. The result is an operational edge where your deals are accelerating, not stalling.
One system. Eight ways to close the gap.
Every engagement is one part of the Deal Execution System —
four pillars that carry a deal from first evaluation to signed contract:
Pursue · Respond · Document · Orchestrate, with a Measure baseline.
Silver sells them individually, Gold overhauls a scoped set of them,
Platinum runs the whole system for you.
Tap any card to learn more.
Precision Discovery & Qualification Foundation
One qualification standard your whole team runs the same way — so you stop sinking weeks into deals you were never going to win.
Fixed-Scope ProjectContent Library & Response Foundation
A governed response library that keeps every answer sharp, current, and consistent — the engine your RFP tool was missing underneath it.
Fixed-Scope ProjectSales Document Accelerator
A quantified business case instead of a features-and-price proposal — from first draft to clean signature.
Fixed-Scope ProjectDeal Collaboration Foundation
Scored visibility into every deal and a buyer timeline that actually holds — so your forecast reflects reality, not rep optimism.
Fixed-Scope ProjectSales Performance Insights
A clear-eyed baseline on how your sales engine is really performing — pipeline health, forecast discipline, and process maturity, benchmarked.
Fixed-Scope ProjectStrategic Consulting & Agency Projects
A fixed-scope, fixed-fee engagement built around the problem that doesn't fit a standard package.
Fixed-Fee ProjectCustom Scope
Deal Velocity System
One bounded transformation engagement — scoped at kickoff to the parts of your deal machine that are actually slowing you down, run live and backed by Deal Velocity Scores.
Monthly Transformation ProjectStrategic Sales Ops Partner
Your outsourced Sales Operations department — one accountable operator across the whole deal lifecycle, for a fraction of the hire.
Monthly RetainerDiscovery first.
Systems second.
Every engagement is built around one goal:
sales velocity — focusing in on a specific area or function,
then building the alignment and direction to move through it at maximum speed.
Deep discovery
Before anything gets proposed, we map how work actually moves through your team today — not how the org chart says it should. That means sitting with the people doing the job,
not just the people managing it.
Define the gap
We pin down the specific, measurable distance between where things stand today and where they need to be — and what that gap is actually costing you in time, deals, or dollars.
Not a vague "things could be better."
Re-engineer first
The first option on the table is always improving what you already have. We only recommend replacing a tool or system when re-engineering genuinely can't get you there.
Build and hand off
Systems get documented clearly enough to outlast any one person on your team — so the improvement holds after the engagement ends, not just while we're in the room.
Real human experience
built into every engagement.
Widenine Solutions is run by Rob, a commercial operations leader who has worked inside B2B SaaS and life sciences companies since 2011, and run Deal Desk and RevOps since 2018. That's meant building a deal desk from scratch, running Salesforce and CPQ systems, and managing proposal operations behind an eight-figure pipeline — the invisible engine behind every deal that closes.
The approach is consultative, not theoretical: systems get built the way this work actually happens day to day, and documented clearly enough that they outlast any one person. I treat every engagement as a relationship, not a transaction — honest about what's worth doing, open about how it works, and measured by the value you can still feel long after I've gone.
From some of the people I've worked with.
"If you are looking a someone for your sales operations/enablement team that quickly step in, truly collaborate with the sales team to assess what is working and what needs improvement, and then quickly implement those enhancements, I would highly recommend Rob for that position. Rob listened to our messaging through the lens of our prospects and was able offer thoughtful and impactful improvements to our value proposition. He will start adding value to your sales team on day 1."
VP, Health Plan Sales
"Rob worked for a short period with our team, but while here made a strong impact. He conducted himself with professionalism and produced work that received the best kind of feedback one can get, coming in the form of accolades from his colleagues. Rob had excellent attention to detail and held himself accountable to produce high quality work, and was an excellent support to our sales team. I would recommend him to any company looking for a high performing addition to the revenue enablement function."
SVP and GM
"I had an opportunity to work with Rob and found him to be a very valuable business partner. He is a great listener and creative problem solver. His organization and attentive and quick response accelerated deal cycles and win rates. I would recommend him highly for anyone looking for a sales enablement partner."
VP, Large Market Sales
"Rob was a pleasure to work with. We worked together in numerous roles, both as Sales and Sales Operations relationship, and second as direct colleagues on the same team. Rob was a hard working professional, with an ability to quickly learn and perfect his job. He was a dedicated team member, who provided support and guidance to his team, as well as high value training to new hires during their onboarding. He often provided phenomenal feedback and ideas on how to improve process to gain efficiency and production."
Senior Operations Manager
"I worked with Rob for a number of years and highly recommend him. He has exceptional teamwork skills, ability to manage multiple requests and projects simultaneously and was always willing to collaborate and support the team and his colleagues, fostering a positive and collaborative work environment. Working with Rob was a pleasure due to his positive and 'can do' attitude and will be a valuable asset for any company."
Global Partner Sales Initiatives Director
Where our name
comes from
The wide nine term comes from the game of American football. It is a formation where the edge-defender's alignment is far outside the offensive tackle trying to block them. It is built for generating pure speed and acceleration to the quarterback and quickly creating massive pressure on the opposing offense.
Speed without structure is just risk. Built on a plan, it's leverage.
A simplified top-down view: the defensive end lines up well outside the offensive tackle, then angles hard toward the quarterback — trading run responsibility for a straighter, faster path to the pocket.
That's the throughline behind everything we do at Widenine:
Create leverage. Pursue with intent. Finish with impact.
Clear answers, no fine print.
What makes this different from a fractional Sales Ops hire or a generalist consultant?
Every engagement starts by identifying one specific, measurable gap or bottleneck in how deals move through your business — not a broad, open-ended audit. We close that gap with a system built to hold, then move to the next one. It's intentional and scoped, not generalist advisory.
What's it like to work with you?
Direct, and honest even when it costs me the bigger sale. We start with a clear read on what's actually worth doing — including the parts that aren't. I show my thinking as we go, so nothing lands as a black box, and I build systems your team can run without me in the room. If I'm not the right fit for the problem in front of you, I'll say so early instead of stretching an engagement to fit. The goal is to be the person you call for the next hard problem — not just this one.
How long does a typical engagement take?
Most run 2 to 12 weeks, depending on scope — a fixed-scope project sits on the shorter end, a fuller system rebuild or retainer engagement on the longer end.
Will you replace our existing tools?
Existing tools first, always. Re-engineering what you already have is the default starting point on every engagement. Replacement only gets recommended when re-engineering genuinely can't solve the problem.
How is AI used, and is our data safe?
AI is used to accelerate the work — not to replace the judgment behind it. The goal is a model built entirely on hosted, private tooling with no customer data exposed externally, and that infrastructure is being deliberately built and tested now, before it's connected to any engagement that touches client systems or data directly.
Who do you typically work with?
B2B companies scaling from roughly $20M to $100M whose revenue has to survive someone else’s evaluation. The clearest signal: a meaningful share of your new business — call it a quarter or more — is won through an RFP, a security or vendor-risk questionnaire, a procurement or value-analysis committee, or a compliance-gated contract review. If that describes your deals, we probably fit.
Most commonly that’s life sciences and clinical-research technology, healthcare IT and digital health selling into health systems, and increasingly insurance, benefits, and financial-services software — but the industry matters less than the buying process. We usually talk to VPs and Directors of Sales, CROs, COOs, heads of Sales Ops or RevOps, and whoever currently owns proposals, bids, or responses (often the person who didn’t ask for that job).
Where we’re not a fit, plainly: if your deals close on a call and a click, if you sell self-serve or product-led, or if a typical contract is under about $25K, there isn’t enough process here for us to fix. We’d rather say so up front than take the engagement.
Let's talk about what's blocking your path to a signed contract.
Tell me where things are slowing you down —
and I'll tell you honestly whether I can help.
Create leverage. Pursue with intent. Finish with impact.