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Widenine Solutions

A record nobody trusts is a record nobody uses.

Widenine Solutions is an outsourced revenue operations practice, scoped to where deals meet procurement. For scaling B2B companies whose revenue runs through RFPs, security questionnaires and procurement committees — most often life sciences and clinical-research technology, healthcare IT, and insurance, benefits, and financial-services software.

We build the layer underneath your systems, so you get disciplined discovery, tailored responses, consistent proposals and quotes, and the tiered approvals that move deals to contract.

The problem

A long evaluation runs on more people than any CRM tracks — sales, legal, security, finance, and the team who inherits the work, against a buyer’s committee you mostly never meet.

The demo lands. Then the RFP arrives and the security questionnaire sits unanswered for two weeks. A quote waits on an approval nobody logged. Your tools answer the questionnaire. Somebody owns the response. Nobody owns the asks.

The governed layer sits underneath the systems you already own Your CRM, your CPQ and your response tool stay in place. Widenine builds one standard underneath all of them. WHERE THE WORK LIVES TODAY 01 Your CRM Pipeline, stages, forecast 02 Your CPQ Quotes, discounts, approvals 03 Response tool RFPs, security questionnaires 04 Everything else A chat thread, a slide, an engineer’s head THE GOVERNED LAYER One standard underneath all of it Answers agree · approvals move · the next deal starts ahead We don’t replace your stack. We build the standard underneath it. The governed layer sits underneath the systems you already own Your CRM, your CPQ and your response tool stay in place — and so does everything that lives outside them. Widenine builds one standard underneath all of it. WHERE THE WORK LIVES TODAY 01 Your CRM Pipeline, stages, forecast 02 Your CPQ Quotes, discounts, approvals 03 Response tool RFPs, security questionnaires 04 Everything else A chat thread, a slide, an engineer’s head THE GOVERNED LAYER One standard underneath all of it Answers agree · approvals move · the next deal starts ahead We don’t replace your stack. We build the standard underneath it.

The answer

The work of winning a deal should accumulate, not evaporate.

Widenine builds the governed layer that carries the deal through the evaluation instead of around it. It gives every stakeholder in the evaluation one operating standard:

  • gates, review rules and scoring that clear the routine in minutes and force the real exceptions to escalate with a record
  • a response library with a named owner and a review cadence
  • responses that don’t contradict each other, no matter which tool or model drafted them
  • proposal-to-SOW handoffs that don’t run on tribal knowledge
  • quote and discount approvals with an audit trail
  • a record the next deal starts from, instead of rebuilding what the last one already proved

Our operating layer is the Deal Velocity System: pursuit, response, documents and the deal desk, from first evaluation to signed contract. We don’t replace your CRM, your CPQ or your response tool — it runs on the systems you already own.

What we build

The Deal Velocity System. Five places to start.

Start with one piece, rework a stretch, or hand us the whole thing.

The system — how a deal moves
01 · Pursue

Decide what's worth chasing

Own the decision not to bid — before a bad pursuit burns a quarter of pipeline.

Install it individuallyPrecision Discovery & Qualification Foundation
02 · Respond

Respond once, reuse with confidence

A governed response library that stays current — so your RFPs, security questionnaires, and AI-drafted content all draw from one source.

Install it individuallyContent Library & Response Foundation
03 · Document

From business case to clean signature

A quantified business case and a proposal-to-SOW handoff that doesn't run on tribal knowledge.

Install it individuallySales Document Accelerator
04 · Orchestrate

Collaborate, align, forecast

Governed approvals with an audit trail, and a forecast that reflects reality — not rep optimism.

Install it individuallyDeal Collaboration Foundation
Measure — the baseline

Sales Performance Insights. The company-wide read — pipeline health, forecast discipline, process maturity — that instruments the system and proves it's working. Runs under all four pillars.

Three ways to run it
Silver

Installs one pillar at a time, as a fixed-scope project.

Gold

Reworks several pillars as one bounded transformation.

Platinum

Runs the whole system as your outsourced revenue operations department.

Every fixed-scope project is quoted as a fixed fee before the work starts, with a written acceptance definition — what “finished” means is agreed before the number is.

See how engagements are priced

Not sure which piece is yours?

Pick the sentence that sounds most like your last quarter.

How it works

Discovery first. Systems second.

Every engagement is built around one goal: sales velocity — focusing in on a specific area or function, then building the alignment and direction to move through it at maximum speed.

01

Deep discovery

Before anything gets proposed, we map how work actually moves through your team today — not how the org chart says it should. That means sitting with the people doing the job, not just the people managing it.

02

Name the distance

We pin down the specific, measurable distance between where things stand today and where they need to be — and what that distance is actually costing you in time, deals, or dollars. Not a vague "things could be better."

03

Re-engineer first

The first option on the table is always improving what you already have. We only recommend replacing a tool or system when re-engineering genuinely can't get you there.

04

Build and hand off

Systems get documented clearly enough to outlast any one person on your team — so the improvement holds after the engagement ends, not just while we’re in the room. That includes the change management most teams have nobody to run: rep training, calibration, a documented handoff and a 30-day check-in.

Real human experience built into every engagement.

Widenine Solutions is run by Rob Roberts, a commercial operations leader who has worked inside B2B SaaS and life sciences companies since 2011, and run Deal Desk and Sales Operations since 2018. That's meant building a deal desk from scratch, running Salesforce and CPQ systems, and managing proposal operations behind the same pipeline — the invisible engine behind every deal that closes.

The approach is consultative, not theoretical: systems get built the way this work actually happens day to day, and documented clearly enough that they outlast any one person — including the change management of getting a new way of working actually adopted, which is the part most teams have nobody to own. I treat every engagement as a relationship, not a transaction — honest about what's worth doing, open about how it works, and measured by the value you can still feel long after I've gone.

$40M+ Career enterprise software sales
$25M+ Deal Desk pipeline governed
5,000+ RFP responses built and audited
2,000+ Q&A response library built
Insights

Thoughts on the machinery that makes or breaks deals.

Questionnaires, security reviews, approvals, handoffs — the parts of a deal that never show up in a pipeline report. Eight essays, plus a seven-term glossary.

Read the Insights →
Free diagnostics

Know where you stand before you spend a dollar fixing it.

Three free tools. Two are scored assessments built from the same rubrics every Widenine engagement is scored against — answer the questions, get a score out of 100 and your highest-leverage fixes, every number computed from a fixed point map rather than estimated. The third runs the math on your own numbers and shows you every step of it.

Free · 2 minutes · New

Buyer Response Cost Calculator

For leaders who need the number, not the narrative. Five figures about your evaluation process, and what a year of running it actually costs you.

  • Five inputs, three annual figures
  • Every figure shows its own math
  • You set the assumptions — and can argue with them
Run the numbers
Free · 5 minutes

Content Readiness Assessment

For teams answering RFPs, security questionnaires, and proposals. Scores how ready your content and response process actually are when a deal reaches procurement.

  • 20 questions across 5 categories
  • A readiness score out of 100, and a grade
  • Your three to five highest-leverage fixes
Get your Content Readiness score

Also free — the Sales Performance Scorecard. 22 questions on CRM hygiene, data health, forecast discipline and pipeline conversion, for teams whose forecast is a negotiation rather than a number.

Get your Sales Performance Score →

The two assessments ask for your work email so the full report can reach you. The calculator shows you your figures first and only asks if you want the written breakdown. We don’t sell or share it, and finishing any of them doesn’t put you into a drip sequence — see the privacy policy.

Every one of these runs on what you tell it. Want the same standards run against your real data? That’s the paid Deal Velocity Diagnosis.

The next step

The Deal Velocity Diagnosis — ranked fixes, backed by your own data.

It runs the same scoring standards against the real thing: your pipeline, your response history, your bid decisions. Then we spend dedicated time walking through the findings together — a working session, not a report left on your desk.

Three ways in, depending on where it actually hurts:

  • Sales PerformanceYour CRM data, forecast accuracy, and how much of your pipeline is real.
  • Content & ResponseYour answer library and what happens when an RFP or security questionnaire lands.
  • Pursuit GateThe bids you said yes to — and the ones you should have declined.

What you get

  • A scored assessment run on your actual data, not a questionnaire
  • The assessment and the fix list are yours to keep, whether or not you move forward

$1,500 · invoiced after the readout, net 15 — no deposit, no card up front

If the Diagnosis doesn’t surface at least one gap worth more than the fee, you don’t pay it. You keep the assessment and the fix list either way.

The Diagnosis is a paid engagement, and it is fully credited toward a Silver engagement booked within thirty days.

Who this is not for. If your deals close on a handshake and a signature — no RFP, no security questionnaire, no procurement committee — there is nothing here worth scoring, and I’ll say so on the call rather than sell you a number. Same if what you want is the fix rather than the read: skip this and go straight to the foundation that matches.

Talk through a Diagnosis What the Diagnosis actually involves →
Founding Champions

Three companies. Founding rate.

I am taking on three founding clients at a founding rate. The program closes on 31 October 2026, or when all three slots are filled — whichever comes first.

What you are buying is a system where everybody knows what they owe the deal, and by when — every answer, decision and approval with a named owner, a date, and one place it lives. The work of winning a deal should accumulate, not evaporate.

You get the full engagement: same scope, same standards, same deliverables checklist walked line by line before anything is invoiced. Founding engagements also shape the standard — the method is built, your conditions are where it gets pressure-tested, and what holds is what everyone after you buys.

What is contracted in return. A short written case study, one testimonial, and up to two reference calls over six months. These are contracted deliverables, not a favor — if the work lands and they are not provided, the engagement reprices to the standard band. Better read here than discovered at signature.

You keep approval over every published word, including the right to stay anonymous and the right to pull it later.

Who this is not for. If you are not ready to start inside the next few weeks, the founding rate is not doing you a favor — it is a deadline you did not ask for. The standard engagement is the same work.

What people say

From some of the people I've worked with.

"If you are looking a someone for your sales operations/enablement team that quickly step in, truly collaborate with the sales team to assess what is working and what needs improvement, and then quickly implement those enhancements, I would highly recommend Rob for that position. Rob listened to our messaging through the lens of our prospects and was able offer thoughtful and impactful improvements to our value proposition. He will start adding value to your sales team on day 1."

VP, Health Plan Sales

"Rob worked for a short period with our team, but while here made a strong impact. He conducted himself with professionalism and produced work that received the best kind of feedback one can get, coming in the form of accolades from his colleagues. Rob had excellent attention to detail and held himself accountable to produce high quality work, and was an excellent support to our sales team. I would recommend him to any company looking for a high performing addition to the revenue enablement function."

SVP and GM

"I had an opportunity to work with Rob and found him to be a very valuable business partner. He is a great listener and creative problem solver. His organization and attentive and quick response accelerated deal cycles and win rates. I would recommend him highly for anyone looking for a sales enablement partner."

VP, Large Market Sales

"Rob was a pleasure to work with. We worked together in numerous roles, both as Sales and Sales Operations relationship, and second as direct colleagues on the same team. Rob was a hard working professional, with an ability to quickly learn and perfect his job. He was a dedicated team member, who provided support and guidance to his team, as well as high value training to new hires during their onboarding. He often provided phenomenal feedback and ideas on how to improve process to gain efficiency and production."

Senior Operations Manager

"I worked with Rob for a number of years and highly recommend him. He has exceptional teamwork skills, ability to manage multiple requests and projects simultaneously and was always willing to collaborate and support the team and his colleagues, fostering a positive and collaborative work environment. Working with Rob was a pleasure due to his positive and 'can do' attitude and will be a valuable asset for any company."

Global Partner Sales Initiatives Director

Where our name comes from

The wide nine term comes from the game of American football. It is a formation where the edge-defender's alignment is far outside the offensive tackle trying to block them. It is built for generating pure speed and acceleration to the quarterback and quickly creating massive pressure on the opposing offense.

Speed without structure is just risk. Built on a plan, it's leverage.

LINE OF SCRIMMAGE OFFENSIVE LINE QB DE Wide-9 alignment (far outside the tackle) DE

A simplified top-down view: the defensive end lines up well outside the offensive tackle, then angles hard toward the quarterback — trading run responsibility for a straighter, faster path to the pocket.

That's the throughline behind everything we do at Widenine:
Create leverage. Pursue with intent. Finish with impact.

Questions

Clear answers, no fine print.

What makes this different from a fractional Sales Ops hire or a generalist consultant?

Every engagement starts by identifying one specific, measurable gap or bottleneck in how deals move through your business — not a broad, open-ended audit. We close that gap with a system built to hold, then move to the next one. It's intentional and scoped, not generalist advisory.

We already record every call. Isn’t that the same thing?

Capture is not continuity. A notetaker is very good at knowing what was said — it has no opinion about whether the decision inside that conversation ever reached the security questionnaire, the quote, or the person who inherits the work. We don’t touch the recording: no audio, no transcript, no conversation content. What we build is the layer underneath — every answer, decision and approval with a named owner, a date, and one place it lives — so what your team already captures actually arrives where the next decision gets made.

How long does a typical engagement take?

A fixed-scope project is scoped at kickoff and typically runs four to six weeks — two to three for the Sales Performance Insights baseline, which is deliberately the shortest engagement here. A bounded transformation runs one to three months or more, with a defined end date. The retainer is ongoing, reviewed quarterly.

How is AI used, and is our data safe?

AI is used to accelerate the work — not to replace the judgment behind it. AI is used to accelerate drafting and research, never to make a call on its own — scoring is deterministic and computed before any AI sees it, and a Widenine operator reviews every output before it reaches you. Third-party AI processing runs through named subprocessors, disclosed up front, and no client record is submitted to any of them without your written go-ahead first. If your security team would rather we didn't, delivery runs without it. Retention, deletion and access revocation are confirmed in writing at engagement close.

Our team already uses AI on RFPs and questionnaires. Do you govern that?

Yes — and it’s the part most teams skip. 79% of proposal teams now use AI. Your response tool can probably hold the controls — a named owner, an approval record, an expiry date — but almost nobody has decided who fills them in, and no tool governs the answers that live outside it: the ones in a chat thread, a slide, or a solutions engineer’s head. In a formal evaluation, an AI-drafted answer is still a representation your company has to stand behind. We build the governance layer underneath it: source of truth, named owner, approval record, a recency rule per answer domain, and a contradiction check across the questionnaires you’ve already answered. To be clear about the boundary — we govern the answer, not the model. We don’t do GxP or computer-system validation; that’s a different discipline and a different vendor.

Who is this for — and who is it not for?

Scaling B2B companies whose revenue has to survive someone else’s evaluation. The clearest signal: a meaningful share of your new business — call it a quarter or more — is won through an RFP, a security or vendor-risk questionnaire, a procurement or value-analysis committee, or a compliance-gated contract review. If that describes your deals, we probably fit — the industry matters less than the buying process.

Where we’re not a fit, plainly: if your deals close on a call and a click, if you sell self-serve or product-led, or if a typical contract is under about $25K, there isn’t enough process here for us to fix. We’d rather say so up front than take the engagement.

How much does this cost, and how is it quoted?

Every fixed-scope project is quoted as a fixed fee before the work starts, with a written acceptance definition — what “finished” means is agreed before the number is. Nothing is billed hourly. The published band for a single foundation, and how the bounded transformation and the retainer get scoped, are on the pricing page. If you would rather spend nothing first, the three free tools score the same standards against what you tell them.

Should we hire a proposal manager, or outsource this?

Hire, if the volume is steady enough to keep someone busy and you have somebody senior enough to define the standard they work to. Outsource, if the volume is lumpy — or if the real problem is that no standard exists yet, because a first hire dropped into an unmanaged process inherits the process rather than fixing it, and then owns it. That is the honest split, and it is worth being clear that the second case is the one we are built for: what gets built is the standard and the system underneath it, documented clearly enough to outlast any one person. If you hire later, they start from a working process instead of a folder of old answers.

Not ready to talk yet? Take a free 5-minute diagnostic and see your score first.

Get in touch

Let's talk about what's blocking your path to a signed contract.

Tell me where things are slowing you down — and I'll tell you honestly whether I can help.

Create leverage. Pursue with intent. Finish with impact.

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